Marketing For Health Care

The 3P’s: Product, Pricing, Place:

  • Objective
  • Right product, at the right price at the right place and time.
  • Product Strategy
  • This Product is targeted to the general Public of the United States.
  • There are about 321 million people in the US (Adults, children, healthy, not healthy)
  •  247 million are adults (77%)
  • Adults are the capable paying parties. (Target market)
  • 247 million will pay for the 321 million.
  • Self-assessed health status is a measure of how an individual perceives his or her health—rating it as excellent, very good, good, fair, or poor. Self-assessed health status has been validated as a useful indicator of health for a variety of populations and allows for broad comparisons across different conditions and populations. In 2007, 9.5% of individuals in the United States reported their health to be fair or poor.
  • Still, 321 million should have a yearly health check-up.
  • 9.5% or more than 30 million require medical treatment.
  • On Average, Americans visit their doctors 4 times per year.
  • In 2003, 36.6 million people were admitted in hospitals. That number had fallen 3.37% to 35.4 million people by 2013.
  • The average length of stay in a hospital in 2013 was 4.8 days, significantly shorter than in the past.
  • The annual real median personal income was $31,099 in 2016 in the US.
  • In 1960, the average healthcare cost per person was $146.
  • In 2007: $7,700. In 2012: $9,596.
  • 2016 average Healthcare Cost per person: $10,345.
  • Or $13,444 per Adult. Each Adult is left with $17,655 per year. Poverty level is estimated to be $12,140.

Product: People’s Health.
Pricing: As High as possible for the Federal Government.medical symbol
Place: Now in America.

Tomorrow sell something else => Burials?

See Also:

Laws of Supply and Demand for Healthcare

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